Top 3 Trends From NRF 2014: Mobile, POS, And Omnichannel
We just returned from the retail industry’s largest trade show and the message from the NRF 104th Retail’s Big Show was crystal clear: Get ready to provide a seamless customer experience, from POS to...
View ArticleInternet Of Things: The Next Major Disruptor For Retail
by Ajith Sankaran, Senior Vice President – Market Intelligence, Blueocean Market Intelligence According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020,...
View ArticleSingle Subscription Plan Is Not Enough To Grow Your Business
by Moritz Zimmermann and Michael Vax One of the authors of this post was involved long time ago in a partially successful attempt to build a subscription billing system for an Internet start-up in the...
View ArticleUnderstanding The Internet Of Things [INFOGRAPHIC]
We’ve talked a lot lately about the Internet of Things and its potential to disrupt retail and other industries in a very significant way in the next 12 months, and the infographic below does a great...
View ArticleTelco CMOs Agree: 2014 Is The Year Of Amazing Customer Experience [SLIDESHARE]
Comptel recently commissioned a survey of 50 communications service-provider marketing and IT decision-makers across EMEA, Latin America and Asia Pacific on their 2014 business and technology...
View Article5 Ways To Reach The Industrial Sector Using Social Media
by Jon Minnick In today’s economy it’s not enough to have a great product or service, sales team and website. Companies also need to network, engage and interact with clients, potential clients and the...
View ArticlePersonalization And Telcos: One Size Does Not Fit All Anymore
by Adrian Marcu, Head of Commerce Solutions, iQuest Group Working with telcos around the world for the last 10 years, it was impossible to miss the recurrence of a couple of buzzwords, namely...
View ArticleThe Age Of The Millennial: What That Means For Retail
by Kelsey Lindsey They’re the most talked about generation in retail, but also the poorest. They love to shop, but are less likely to make a purchase. So what’s the millennial appeal? Why are so many...
View ArticleCan A Digital World Be Retail’s Mortar Between The Bricks?
by Daphne Howland There’s no doubt that the smartphone is disrupting retail in a whole new way, beyond even what the web has done. Mobile phones are powerful computers that not only put the wide world...
View ArticleRetail Drones: Just Pie In The Sky?
by Daphne Howland >Amazon founder-CEO Jeff Bezos got a lot of laughs last year when he said that the retailer would soon employ drones to deliver packages. Turns out, he was serious. But last week,...
View ArticleShopping Gets A Sexy Makeover [VIDEO]
Straight from the resident geeks in the hybris Labs, this latest video reveals shopping innovations that are so sexy, every retailer will be thinking, “How do I get that?” With technology like in-store...
View Article9 Best Practices That Make All The Difference For B2B E-Commerce
by Scott Regan Although B2B e-commerce doesn’t garner the same buzz and attention of its B2C counterpart, it already accounts for more revenue ($559B vs. $252B). And is growing faster, as well – 20...
View ArticleIs The Flash Sales Model Fading?
by Daphne Howland Many flash sale sites are moving away from their original model to a more traditional type of e-commerce, as when Nordstrom recently linked its flash-sale HauteLook site with its...
View ArticleOmnichannel Marketing: It’s Easier Than You Think
by Woody Carlisle and Mike Reynolds, ICF Interactive It’s easy to understand why an omnichannel marketing strategy could be intimidating; the implied connotation may seem larger than what your brand is...
View ArticleFacebook Changes The Marketing Game
by Daphne Howard Facebook turned 10 this year, a decade in which the social network revolutionized how people interact with one another. During this time, Facebook has tried to leverage its usefulness...
View Article8 Ways The Internet Of Things Will Change Everyday Life
by Puneet Mehta, Co-Founder and CEO, MyCityWay Bigger than the Industrial Revolution—this is how some analysts talk about the budding Internet of Things and the innovation that will come as a result....
View ArticleHow Amazon Loses Even If It Wins The Hatchette Fight
by Daphne Howland For the first time in maybe ever, Amazon founder and CEO Jeff Bezos in his company’s contract fight with Hachette Book Group, seems to taking actions that aren’t just disrupting...
View ArticleHow The Internet Of Things Is Transforming The Industrial Sector
by Jeff Reinke, Editorial Director, Manufacturing.net The use of data, big data if you prefer, can take on many forms. My preferred application is its ability to paint a clearer picture of what is...
View ArticleThe Myth Of Data Management
by Ben Zifkin, CEO, Hubba You have been duped. For years, you have been sold this holy grail vision that if you can just get one master record of a product, then your whole world will change. It is a...
View Article7 Ways To Boost Email Marketing Conversions [INFOGRAPHIC]
by Angela Fabek Email marketing is still one of the most valuable things you can be doing to drive conversions on your site—in fact, 66% of online consumers made a purchase because of email marketing...
View ArticleCommerce Without Boundaries: The New Role Of Point Of Sale
by Nandakumar Balasubramaniyan, Partner, Portaltech Reply Electronic point of sale was introduced in the seventies and revolutionized the way retailers tracked sales and created business efficiencies....
View Article8 Strategic Steps To Build Your Brand
by Andrew J. Sherman A brand is a word, symbol, acronym, color, animal, building design, packaging, etc…used to identify and/or differentiate your product or service from everything and everybody else....
View ArticleHow Did The Last Decade Of E-Commerce Shape The Future?
by Joe Woods, President, Loop Integration The last 10 to 15 years of e-commerce featured an array of sensational internet e-commerce solutions. We’ve all heard plenty of stories about the overly lavish...
View ArticleWhere B2B, E-Commerce, And Payments Intersect
by Joel Hans, Managing Editor, Manufacturing.net We’ve discussed many times on these pages the complexities that manufacturers face when trying to implement an e-commerce solution — even for...
View Article3 Ways Customer-Centric Companies Beat Competition
In business they say, “the customer is king” … but do customers today really want to be kings? They certainly don’t act like it. From do-it-yourself banking to self-check-in at the airport and...
View Article3 Steps To Building A Platform For Strong Customer Relationships
by Ross Beyeler, Founder, GrowthSpark Sophisticated e-commerce companies employ automated systems to produce data to improve performance, but balancing the data fire hose while not losing sight of...
View ArticleMobile Device Trends In The Industrial Sector
by Abbigail Kriebs, Associate Editor, Industrial Distribution The mobile device trend is not just for the consumer sector anymore; buyer demand and employee desire has brought constant connectivity to...
View ArticleAre Consumer IT Trends Affecting Manufacturing Software?
by Greg Goodwin, LNS Research It’s 2014, and that means there are a handful of ways you could be perusing this and any other sentences on your reading queue, daily to-do list, etc. While it’s certainly...
View ArticleProduct Information: The 7 Deadly Sins
In its recent Wave report, global analyst firm Forrester looked at the problem of managing product information from various data silos and legacy systems: Retailers are prioritizing the enhancement of...
View ArticleYour Customers Get Too Many E-mails, And Most Of It Is Noise
by Arvind Krishnan, Co-Founder, Swym Corporation We thought it’d be interesting to ask our following question in a survey about customer expectations: “Do you receive the value you perceived when you...
View ArticleWisdom Of The Crowds: Feedback From Real Users Can Make The E-Commerce...
by Tim Handorf, Co-Founder and President of G2 Crowd A previous article on Future of Commerce cites the “rise of boundary-less commerce,” which essentially means customers should be able to make...
View ArticleStop, Thief! How Retailers Can Spot Online Fraud
by Liron Damri, Chief operating office, Forter Increasingly, consumers are skipping the mall and buying online instead. Many traditional retailers have already moved online to maximize sales among...
View ArticleCreate New Telco Business Opportunities With Adaptive Commerce
by Peter Conquest, Business Development Director of Telco, hybris Market demands and transformation are requiring operators to increase operational efficiency and migrate towards more flexible and...
View ArticleThe Rise Of Warm Data
by Chris Brogan Imagine this: after a long day of travel, with a flight delay thrown in for fun, I wearily arrive at The Best Hotel That Doesn’t Yet Exist and wave a bar code at the lobby kiosk. The...
View ArticleCMI’s Robert Rose: Marketers Get Strategic With Content And Planning
by Leah Betancourt Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoint. Eighty-six percent of B2B...
View ArticleBuild To Engage: Customer Engagement Strategies For The 21st Century
by Anees Merchant, Senior Vice President, Digital, Blueocean Market Intelligence In today’s 24/7 digital era, developing and nurturing long-term relationships with consumers is becoming more and more...
View ArticleConsumer Success Or Loyalty: Which Comes First?
by Andy O’Dell, Co-Founder and Chief Strategy Officer, Clutch While this success or loyalty question is ultimately a chicken or egg situation, I would argue that success actually comes first. As a...
View ArticleIs Your E-commerce Store Ready For Black Friday?
by Patrick Bonuso, Senior Fellow at ICF Interactive While it’s only the beginning of October, the 2014 holiday season is less than two months away, beginning on Friday, November 28 and kicking into...
View ArticleCustomers Are Changing The Rules – What’s A Marketer To Do?
by Laurie Hawkins, Director, global marketing programs, SAP As marketers, we are all familiar with the sales funnel. We shared the idea that we could capture a prospect at the top of the funnel and...
View ArticleSuccessful Retailers Embrace Today’s Technologically Savvy Shoppers
by Tom Caporaso, CEO of Clarus Marketing Group Retailers are facing challenges that differ significantly from those that existed for the last two millennia. The biggest differences come from the rise...
View ArticleEngaging The Customer When The Journey Has Changed
by Johann Wrede, Senior director, product marketing for customer line of business (CRM) solutions, SAP Information is power. An old saying, but never more appropriate than now, in an age when informed...
View ArticleManufacturers And Distributors: The Age Of Customer Engagement Is Now
by Neetin Datar, Industry Marketing, SAP America Now more than ever, manufacturers and distributors realize that their customers are in the driver’s seat. Customers define which channels (direct,...
View ArticleMonetization Lessons From The Video-Game Industry
by Charles Tigges, hybris software, SAP As early entrants into digital entertainment, video game publishers have accumulated nearly 40 years of lessons learned, avoidable mistakes made, and relevant...
View ArticleBrands That Ignore The Customer Experience Are Set Up For Failure
by Dorothy Wozniak, Supply Chain Operations Manager, Grainger As a working parent to two children, there is never enough time in the day to get everything accomplished. I can’t imagine having to...
View Article#BRANDLOVE: Nespresso, A Great Brand With A Clear Conscience
by Jacqueline Toms, Marketing Manager, Northern Europe, hybris software Companies selling disposables face a big problem. On the one hand, it’s all about convenience, both the product and the...
View ArticleLessons From Online Retail: Grocers Need To Act Now
by Rahul Bindlish It was the mid-aughts, and the retail industry was at a crossroads. Up-start Internet companies were radically changing the way consumers browsed and purchased goods while traditional...
View ArticleShould You Optimize And Personalize Web Experiences For B2B Customers?
by Anees Merchant, Senior Vice President – Digital, Blueocean Market Intelligence Driven by the array of online buying experiences of different customer segments, modern and tech-savvy...
View ArticleThe Importance Of Measuring Sales On Cross-Channel Devices
More than 60% of adults in the US alone use at least two devices a day, and a recent Facebook study suggested it was becoming the norm to switch between two devices in the middle of an online activity....
View ArticleCrowd Control: A Digital Native Approach To Fanatical Customer Engagement
by Anne White, Director Customer Experience, Global Solution Management, hybris You’ve heard it before; the customer is in control. They now decide when, where and how to engage with your brand. They...
View ArticleHow To Empower Your Customer To Drive More Business
by Anees Merchant, SVP, Digital, Blueocean Market Intelligence Recently retailers have been consumed with questions about commerce viability, the booming Internet of Things and optimal e-commerce...
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