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Top 3 Trends From NRF 2014: Mobile, POS, And Omnichannel

We just returned from the retail industry’s largest trade show and the message from the NRF 104th Retail’s Big Show was crystal clear: Get ready to provide a seamless customer experience, from POS to...

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Internet Of Things: The Next Major Disruptor For Retail

by Ajith Sankaran, Senior Vice President – Market Intelligence, Blueocean Market Intelligence According to Gartner, Internet of Things (IoT) is expected to grow to 26 billion installed units by 2020,...

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Single Subscription Plan Is Not Enough To Grow Your Business

by Moritz Zimmermann and Michael Vax One of the authors of this post was involved long time ago in a partially successful attempt to build a subscription billing system for an Internet start-up in the...

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Understanding The Internet Of Things [INFOGRAPHIC]

We’ve talked a lot lately about the Internet of Things and its potential to disrupt retail and other industries in a very significant way in the next 12 months, and the infographic below does a great...

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Telco CMOs Agree: 2014 Is The Year Of Amazing Customer Experience [SLIDESHARE]

Comptel recently commissioned a survey of 50 communications service-provider marketing and IT decision-makers across EMEA, Latin America and Asia Pacific on their 2014 business and technology...

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5 Ways To Reach The Industrial Sector Using Social Media

by Jon Minnick In today’s economy it’s not enough to have a great product or service, sales team and website. Companies also need to network, engage and interact with clients, potential clients and the...

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Personalization And Telcos: One Size Does Not Fit All Anymore

by Adrian Marcu, Head of Commerce Solutions, iQuest Group Working with telcos around the world for the last 10 years, it was impossible to miss the recurrence of a couple of buzzwords, namely...

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The Age Of The Millennial: What That Means For Retail

by Kelsey Lindsey They’re the most talked about generation in retail, but also the poorest. They love to shop, but are less likely to make a purchase. So what’s the millennial appeal? Why are so many...

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Can A Digital World Be Retail’s Mortar Between The Bricks?

by Daphne Howland  There’s no doubt that the smartphone is disrupting retail in a whole new way, beyond even what the web has done. Mobile phones are powerful computers that not only put the wide world...

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Retail Drones: Just Pie In The Sky?

by Daphne Howland  >Amazon founder-CEO Jeff Bezos got a lot of laughs last year when he said that the retailer would soon employ drones to deliver packages. Turns out, he was serious. But last week,...

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Shopping Gets A Sexy Makeover [VIDEO]

Straight from the resident geeks in the hybris Labs, this latest video reveals shopping innovations that are so sexy, every retailer will be thinking, “How do I get that?” With technology like in-store...

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9 Best Practices That Make All The Difference For B2B E-Commerce

by Scott Regan Although B2B e-commerce doesn’t garner the same buzz and attention of its B2C counterpart, it already accounts for more revenue ($559B vs. $252B). And is growing faster, as well – 20...

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Is The Flash Sales Model Fading?

by Daphne Howland  Many flash sale sites are moving away from their original model to a more traditional type of e-commerce, as when Nordstrom recently linked its flash-sale HauteLook site with its...

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Omnichannel Marketing: It’s Easier Than You Think

by Woody Carlisle and Mike Reynolds, ICF Interactive It’s easy to understand why an omnichannel marketing strategy could be intimidating; the implied connotation may seem larger than what your brand is...

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Facebook Changes The Marketing Game

by Daphne Howard Facebook turned 10 this year, a decade in which the social network revolutionized how people interact with one another. During this time, Facebook has tried to leverage its usefulness...

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8 Ways The Internet Of Things Will Change Everyday Life

by Puneet Mehta, Co-Founder and CEO, MyCityWay Bigger than the Industrial Revolution—this is how some analysts talk about the budding Internet of Things and the innovation that will come as a result....

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How Amazon Loses Even If It Wins The Hatchette Fight

by Daphne Howland For the first time in maybe ever, Amazon founder and CEO Jeff Bezos in his company’s contract fight with Hachette Book Group, seems to taking actions that aren’t just disrupting...

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How The Internet Of Things Is Transforming The Industrial Sector

by Jeff Reinke, Editorial Director, Manufacturing.net The use of data, big data if you prefer, can take on many forms. My preferred application is its ability to paint a clearer picture of what is...

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The Myth Of Data Management

by Ben Zifkin, CEO, Hubba You have been duped. For years, you have been sold this holy grail vision that if you can just get one master record of a product, then your whole world will change.  It is a...

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7 Ways To Boost Email Marketing Conversions [INFOGRAPHIC]

by Angela Fabek Email marketing is still one of the most valuable things you can be doing to drive conversions on your site—in fact, 66% of online consumers made a purchase because of email marketing...

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Commerce Without Boundaries: The New Role Of Point Of Sale

by Nandakumar Balasubramaniyan, Partner, Portaltech Reply Electronic point of sale was introduced in the seventies and revolutionized the way retailers tracked sales and created business efficiencies....

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8 Strategic Steps To Build Your Brand

by Andrew J. Sherman A brand is a word, symbol, acronym, color, animal, building design, packaging, etc…used to identify and/or differentiate your product or service from everything and everybody else....

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How Did The Last Decade Of E-Commerce Shape The Future?

by Joe Woods, President, Loop Integration The last 10 to 15 years of e-commerce featured an array of sensational internet e-commerce solutions. We’ve all heard plenty of stories about the overly lavish...

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Where B2B, E-Commerce, And Payments Intersect

by Joel Hans, Managing Editor, Manufacturing.net We’ve discussed many times on these pages the complexities that manufacturers face when trying to implement an e-commerce solution — even for...

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3 Ways Customer-Centric Companies Beat Competition

In business they say, “the customer is king” … but do customers today really want to be kings? They certainly don’t act like it. From do-it-yourself banking to self-check-in at the airport and...

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3 Steps To Building A Platform For Strong Customer Relationships

by Ross Beyeler, Founder, GrowthSpark Sophisticated e-commerce companies employ automated systems to produce data to improve performance, but balancing the data fire hose while not losing sight of...

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Mobile Device Trends In The Industrial Sector

by Abbigail Kriebs, Associate Editor, Industrial Distribution The mobile device trend is not just for the consumer sector anymore; buyer demand and employee desire has brought constant connectivity to...

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Are Consumer IT Trends Affecting Manufacturing Software?

by Greg Goodwin, LNS Research It’s 2014, and that means there are a handful of ways you could be perusing this and any other sentences on your reading queue, daily to-do list, etc. While it’s certainly...

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Product Information: The 7 Deadly Sins

In its recent Wave report, global analyst firm Forrester looked at the problem of managing product information from various data silos and legacy systems: Retailers are prioritizing the enhancement of...

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Your Customers Get Too Many E-mails, And Most Of It Is Noise

by Arvind Krishnan, Co-Founder, Swym Corporation We thought it’d be interesting to ask our following question in a survey about customer expectations: “Do you receive the value you perceived when you...

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Wisdom Of The Crowds: Feedback From Real Users Can Make The E-Commerce...

by Tim Handorf, Co-Founder and President of G2 Crowd A previous article on Future of Commerce cites the “rise of boundary-less commerce,” which essentially means customers should be able to make...

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Stop, Thief! How Retailers Can Spot Online Fraud

by Liron Damri, Chief operating office, Forter Increasingly, consumers are skipping the mall and buying online instead. Many traditional retailers have already moved online to maximize sales among...

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Create New Telco Business Opportunities With Adaptive Commerce

by Peter Conquest, Business Development Director of Telco, hybris Market demands and transformation are requiring operators to increase operational efficiency and migrate towards more flexible and...

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The Rise Of Warm Data

by Chris Brogan Imagine this: after a long day of travel, with a flight delay thrown in for fun, I wearily arrive at The Best Hotel That Doesn’t Yet Exist and wave a bar code at the lobby kiosk. The...

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CMI’s Robert Rose: Marketers Get Strategic With Content And Planning

by Leah Betancourt Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoint. Eighty-six percent of B2B...

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Build To Engage: Customer Engagement Strategies For The 21st Century

by Anees Merchant, Senior Vice President, Digital, Blueocean Market Intelligence In today’s 24/7 digital era, developing and nurturing long-term relationships with consumers is becoming more and more...

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Consumer Success Or Loyalty: Which Comes First?

by Andy O’Dell, Co-Founder and Chief Strategy Officer, Clutch While this success or loyalty question is ultimately a chicken or egg situation, I would argue that success actually comes first. As a...

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Is Your E-commerce Store Ready For Black Friday?

by Patrick Bonuso, Senior Fellow at ICF Interactive While it’s only the beginning of October, the 2014 holiday season is less than two months away, beginning on Friday, November 28 and kicking into...

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Customers Are Changing The Rules – What’s A Marketer To Do?

by Laurie Hawkins, Director, global marketing programs, SAP As marketers, we are all familiar with the sales funnel. We shared the idea that we could capture a prospect at the top of the funnel and...

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Successful Retailers Embrace Today’s Technologically Savvy Shoppers

by Tom Caporaso, CEO of Clarus Marketing Group Retailers are facing challenges that differ significantly from those that existed for the last two millennia. The biggest differences come from the rise...

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Engaging The Customer When The Journey Has Changed

by Johann Wrede, Senior director, product marketing for customer line of business (CRM) solutions, SAP Information is power. An old saying, but never more appropriate than now, in an age when informed...

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Manufacturers And Distributors: The Age Of Customer Engagement Is Now

by Neetin Datar, Industry Marketing, SAP America Now more than ever, manufacturers and distributors realize that their customers are in the driver’s seat. Customers define which channels (direct,...

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Monetization Lessons From The Video-Game Industry

by Charles Tigges, hybris software, SAP As early entrants into digital entertainment, video game publishers have accumulated nearly 40 years of lessons learned, avoidable mistakes made, and relevant...

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Brands That Ignore The Customer Experience Are Set Up For Failure

by Dorothy Wozniak, Supply Chain Operations Manager, Grainger As a working parent to two children, there is never enough time in the day to get everything accomplished.  I can’t imagine having to...

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#BRANDLOVE: Nespresso, A Great Brand With A Clear Conscience

by Jacqueline Toms, Marketing Manager, Northern Europe, hybris software Companies selling disposables face a big problem. On the one hand, it’s all about convenience, both the product and the...

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Lessons From Online Retail: Grocers Need To Act Now

by Rahul Bindlish It was the mid-aughts, and the retail industry was at a crossroads. Up-start Internet companies were radically changing the way consumers browsed and purchased goods while traditional...

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Should You Optimize And Personalize Web Experiences For B2B Customers?

by Anees Merchant, Senior Vice President – Digital, Blueocean Market Intelligence Driven by the array of online buying experiences of different customer segments, modern and tech-savvy...

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The Importance Of Measuring Sales On Cross-Channel Devices

More than 60% of adults in the US alone use at least two devices a day, and a recent Facebook study suggested it was becoming the norm to switch between two devices in the middle of an online activity....

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Crowd Control: A Digital Native Approach To Fanatical Customer Engagement

by Anne White, Director Customer Experience, Global Solution Management, hybris You’ve heard it before; the customer is in control. They now decide when, where and how to engage with your brand. They...

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How To Empower Your Customer To Drive More Business

by Anees Merchant, SVP, Digital, Blueocean Market Intelligence Recently retailers have been consumed with questions about commerce viability, the booming Internet of Things and optimal e-commerce...

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